Kenneth M. Greenlee

SUMMARY OF QUALIFICATIONS

  • Accomplished product marketing manager with MBA and first-hand experience with both products and services for companies ranging from small, startup ventures to large, global corporations.
  • Demonstrated product and brand marketing experience including product strategy, branding strategy, marketing communications, public relations, research and online marketing.
  • Experienced teacher with exceptional interpersonal and presentation skills.

PROFESSIONAL PROFILE

Owner / Photographer
UPGRADED IMAGES
Dec. 2005 - Present
Pasadena, California
Upgraded Images provides reasonably-priced product photography for a wide range of companies. 
  • Screw it... I'm done working for "the man".  Don't even know why this page is still here.  Self-gratification?  Yeah, that's probably it.
President / Founder
BATH-AND-BODY.COM

Aug. 1999 - Sep. 2005
Chula Vista, California

Bath-and-Body.com offers a wide variety of self-branded personal care products and gift baskets through its retail storefront at www.bath-and-body.com and its wholesale storefront at www.wholesalebathproducts.com.
  • Responsible for all areas of product development, public relations, advertising and promotions.
  • Conducted extensive research of customers and competitors to determine optimal product mix and online marketing strategy.
  • Created all design elements, descriptive text and photography for website and products.
  • Increased revenues an average of 34.25% per year despite growing saturation of online personal care industry.
  • Successfully negotiated the profitable sale of all company assets to our largest supplier.
Adjunct Marketing Professor
NATIONAL UNIVERSITY

Jan. 1999 - Feb. 2000
San Diego, California

Founded in 1971, National University is a non-profit, accredited institution of higher education that has been named one of the best universities in the western U.S. for four consecutive years by U.S. News and World Report.
  • Utilized a highly interactive and energetic approach to teaching graduate- and undergraduate-level marketing and consumer behavior courses.
  • Initiated a partnership between National University and the San Diego Performing Arts League (SDPAL), allowing students to benefit from hands-on experience with real-world applications of course work while providing valuable feedback and validation for SDPAL's marketing strategy.
Marketing Director
NOVATELLIGENCE, INC.

Mar. 1998 - Aug. 1999
San Diego, California

NovaTelligence, a privately-held company founded in January 1996, was a provider of software-based disease management systems for the healthcare industry.
  • Used internal presentations to build consensus among NovaTelligence management team regarding strategic focus and formulated market entry reports, including detailed market assessments and marketing strategies, for proposed and design-stage products.
  • Created and promote brand identity program through logo and message development, advertising and PR campaigns, and company web site.
  • Designed and managed integrated marketing communications programs to support new product introductions.
Marketing Manager
PINKERTON'S, INC.

Jan. 1997 - Mar. 1998
Encino, California

With revenues exceeding $1 billion and more than 80 percent of Fortune 1000 companies as clients, Pinkerton's once held the title of second-largest security company in the world. (Purchased by Securitas in 1999.)
  • Led project to determine optimal positioning strategy for $840-million security officer division.
  • Researched, interpreted and presented competitor and industry information for potential acquisition targets and emerging market opportunities.
  • Built and maintained centralized competitive library, including system of delivery and collection of competitive information to and from 48,000 employees worldwide.
  • Coordinated with internal product experts and division heads to develop sales presentations, internal training materials and marketing collateral, including an innovative "electronic brochure".
Product Marketing Intern
MASTER LOCK COMPANY

June 1995 - Aug. 1996
Milwaukee, Wisconsin

With 97% brand name awareness by consumers, Master Lock is the world's largest manufacturer of padlocks and related security products.
  • Evaluated product licensing opportunity and devised an alternative licensing arrangement which has since been implemented nationwide.
  • Analyzed existing product line and wrote report that led to its phase-out.
  • Scripted and designed sales presentation materials for a new product launch, including an internal presentation that was directly responsible for a 100% increase in the sales commitment by the national sales force. (SAMPLE)
  • Presented market opportunity reports for several proposed products.
International Marketing Intern
EURAMERICA

Spring 1994 - Summer 1995
Milwaukee, Wisconsin / Antwerp, Belgium

Founded by Wisconsin's Honorary Consulate of Belgium, EurAmerica provides market entry reports and operational assistance to Belgian companies considering expansion into the US market.
  • Prepared US market-entry report for a Belgian heating company.
  • Conducted search for marketable products for US distributor during Belgian study program.
Teacher and Area Representative
THE PRINCETON REVIEW

June 1993 - Sept. 1994
Milwaukee, Wisconsin

With 500 locations in more than 60 cities in the US and abroad, The Princeton Review's courses prepare millions of students each year for the SAT, ACT, LSAT, GMAT, GRE, MCAT and a host of other standardized tests.
  • Taught preparation courses for the LSAT, GMAT, GRE and SAT.
  • Developed and implemented marketing strategies for the Milwaukee area.

EDUCATION

MARQUETTE UNIVERSITY - Milwaukee, Wisconsin
Masters of Business Administration - MBA 
Emphasis in Marketing and Human Resource Management
OCCIDENTAL COLLEGE - Los Angeles, California
Bachelors Degree in Economics - B.A.

ACADEMIC HONORS AND ACTIVITIES

  • Association of Graduate Business Students - President
  • Cumulative 3.79/4.00 GPA for all courses taken at Marquette University
  • Scored in the top one-percentile on the GMAT
  • Fall 1994 semester at UFSIA in Antwerp, Belgium


kengreenlee.com/resume